Intro
Senior generalist designer with 10+ years of crafting intuitive and seamless user experiences that flow both online and off. My design approach and expertise are rooted in generative and evaluative user research and testing, product strategy (Jobs to Be Done, Continuous Discovery), and design fundamentals – particularly heuristic design, accessibility, and visual design. I value stewardship, candor, and contributing to an inclusive and high functioning team culture.
Experience
Sparr Design Co • Freelance Designer • October 2022–Present
- Launched 2 new apps for nonprofit startup clients, both focused on impact and serving Queer + BIPOC audiences.
- Automated and productized the entire workflow for financial coaches by through service design and delivery of an admin dashboard, saving 100s of operations hours every month,
and meeting the necessary requirements to begin bulk onboarding enterprise partners
and customers, generating revenue.
- Delivered a content library of 100s of photos, pieces of copy, and Canva templates,
empowering the team to create assets, unblocking a nimble startup team to produce content and save on design costs.
Change.org • Senior Product Designer • August 2018–May 2022
- Updated the design system to meet WCAG 2.0 standards and improved accessibility.
- Grew petition publication by 39.4%, grew customer satisfaction from 63.5% to 90%, and increased weekly revenue by ~$100k by redesigning the petition creation experience.
- Achieved a 6x increase in petition signatures through Custom URLs, a product opportunity I proactively discovered and validated, as well as managed the solution through to delivery.
Opendoor • Senior UX Designer • January 2017–July 2018
- Increased home seller customer satisfaction by 38.7%.
- Achieved a 150% improvement to offer acceptance through a series of releases and . cumulative service design improvements.
Udemy • Product Designer • April 2016–January 2017
- Overhauled the Udemy homepage, driving a 2% overall lift in revenue for the homepage, as
well as a 7% lift on revenue on our category and subcategory pages and a 175.5% increase in
revenue for our collections pages.
Cloudflare • Designer • January 2013–April 2016
- Co-created the comprehensive, atomic Cloudflare design system to overhaul and evolve the customer dashboard, securing additional contracts as well as driving free sign ups.
- Launched several highly complex, key customer features, such as multi-user account access, securing new, previously unobtainable enterprise contracts.
- Digitized the new hire experience to reduce team onboarding time and improve
new hire experience, as well as reduce the recurring workload for HR and accounting by 100s of hours each month.
AmpliFi Advertising • Graphic Designer • June 2011–June 2012
- Designed, quality assured, and delivered web and print design materials for Spokane area
clients, including River Park Square, and Gonzaga Men’s Basketball.
Education
BFA • Visual Communication Design Eastern Washington University • 2010-2012
- One of eight students accepted to the competitive entry BFA program
- Recipient of the EWU High Demand Scholarship
- Graduated Magna Cum Laude
- Dean's List
AA • Spokane Falls Community College • 2008-2010